Icons We Mourn: Robert Mondavi

Robert Mondavi, the California vintner who set in motion the rebirth of the Napa Valley wine industry and, to a generation of Americans, championed the idea that fine wine was an integral part of the good life, died Friday at his home in Yountville, Calif. He was 94.

His death was announced by the Robert Mondavi Winery.

The winery, hailed as an architectural masterpiece when it was built in 1966, set the style and tone for scores of wineries in later years and is still the valley’s most popular tourist attraction.

Under Mr. Mondavi, the winery grew into a $500 million-a-year business as it introduced to the United States European winemaking techniques like the use of French oak aging barrels and stainless-steel fermentation tanks.

An Italian immigrant’s son, Bob Mondavi, as he chose to be called, battled puritanical tradition, a hidebound wine industry, a skeptical public and even opposition within his own family as he fashioned himself into a symbol of America’s mid-century affluence and cultural coming of age.

With other promoters of good living like Julia Child and Alice Waters, he tried to lead the country away from shopworn Old World ways, insisting that Americans were second to none in creating elegance and enjoying it. Few did that better than he: he lived like royalty.

NYT