Noooooo! Part Two

Hopefully this won't be a standing post. Au Revior, Mrs. John L. Strong.

Tell me about the history of Mrs. John L. Strong.
The company was started in 1929 by Flora Strong, the wife of an affluent stockbroker who fell on hard times during the Depression. Flora's sister had a trousseau shop on Fifth Avenue—it was actually right where Tiffany stands today—and Flora decided to go into the paper business at her sister's store. She had a rather tony group of friends—the Duke and Duchess of Windsor, the Nixons-social-register-type people. She catered to them and turned it into a business.

How would you sum up the company's style?
I wouldn't say there's a particular style because we do everything. The sky's the limit. And because we sell, without being crass, the world's most expensive and fine papers—everything is hand-engraved, hand-crafted by master craftsmen—I feel like the onus is on me to offer absolutely anything anyone wants. A person who comes to Mrs. John L. Strong understands that, and knows that it takes time to create these kinds of things. It's not immediate gratification. You can't get your paper in a week. And unfortunately, there's a cost associated with it.

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